2023-06-08 15:45:40
From April 8 to June 4, Asphalte installed rue de Turenne its first Parisian pop-up. A full-scale test before a possible deployment of a physical distribution strategy. With 650,000 euros in turnover claimed for eight weeks of sales in this ephemeral space, it should indeed take shape.
French brand of timeless “solid” clothing and products to order, Asphalte communicates openly on the results of this test address, where more than 20,000 visitors would have made the trip.
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