2024-04-15 16:08:53
In 2024, ASICS’s trendy lifestyle category will continue the “Customized Planning” and bring a new annual theme – Customized Imagination, and will launch a new offline theme event of “Imagination in the Wilderness” from April 13th to 14th. This event is specially partnered with Douyin’s flagship brand week to help the new generation arouse positive imagination and positive actions, and define the most authentic self.
Step towards the “wilderness realm” and recall your true self
Generation Z’s self-imagination is an endless wilderness that never calms down even in the hustle and bustle of the city. ASICS connects urban trends with outdoor nature, materializes the wilderness in the heart, and creates an exclusive “wilderness realm” with “imagination energy stations”, “hiking trails” and “cross-country trails” in the mountains. Construct a series of wilderness evocation experiences to inspire Generation Z to follow their inner calling, move into the wilderness, and awaken themselves.
ASICS
At the same time, the new GEL-KAHANA TR V4 integrates excellent outdoor functions with urban trends, helping this new generation of young people to release their self-trend posture and attitude; while the TRABUCO series helps cross-country runners open themselves up in unknown mountains and wilderness. The journey of awakening makes every run in the wilderness easily become a conquest of the unknown and a new understanding of oneself.
ASICS
wilderness journey
Kami Yu, senior manager of ASICS fashion lifestyle products, Solomon, the founder of trend media AYKES, Bai Baibai, the manager of PLAYER community, and Li Song, a cross-country running expert, served as special sharing guests to gather with outdoor trend enthusiasts. Have an exchange and share about pursuing yourself. The wilderness is sometimes not really a green field with trees and wind, but the current imagination of oneself, a unique imagination that never calms down even in the hustle and bustle of the city. “Kuang” can mean the vastness of life becoming more and more vast, and “wild” is the process of exploration in different experiences. Therefore, what “Wilderness” pursues is not a destination, but a positive attitude and the courage to imagine. ASICS will always support the needs of new young people to wear style and trends in an unbounded life, and inspire Generation Z to follow their inner calling, imagine boldly, move freely, and finally realize the wilderness of self-definition.
ASICS
In addition, the brand also invited diverse urban trendy outdoor communities PLAYER and GOFREE to hold community special days, and sustainable transformation artist Jasper to bring an imaginative handicraft workshop, in order to invite more new young people to ASICS Wilderness World , releasing unbounded imagination into the wilderness, achieving dialogue and resonance with Generation Z, and injecting unlimited imagination into trendy life.
ASICS
Beyond the wilderness, the spirit of “customization” continues
In addition to the wilderness, the brand will also launch an offline pop-up event in Shanghai in late April – CITY WALK journey of imagination, linking brands and young groups in more diverse fields, and continuously continuing and enriching the “customization of imagination” spiritual connotation.
In this event, ASICS also joined hands with Douyin’s flagship Big Brand Week, making full use of the platform’s ecological advantages to deliver rich and diverse content to the new generation. The brand will also continue to launch more diversified urban outdoor community activities in the future to enable more young partners to join the “imagine customization” action and better define themselves together.
ASICS, as an advocate of a positive life attitude and self-expression that boosts the body and mind, and a supporter of sports and trendy lifestyles, is committed to inspiring people’s positive imagination and positive actions, recalling their truest selves, and realizing their inner positive imagination. . The place where free imagination is given is the wilderness, and free and positive imagination will eventually be realized by “I”.
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