Asian Angle: Vietnam’s TikTok Tightrope – “Chubby Bear” Censorship and Digital Control

The Power struggle over Online Platforms

The digital age has ushered in a new era of communication, connecting people across vast distances and providing platforms for sharing ideas and data like never before. However, this unprecedented connectivity has also raised crucial questions about the balance of power between users and the tech giants that control these online spaces. one of the most hotly debated topics has been the issue of censorship on social media. Critics argue that platforms like Facebook, Twitter, and youtube wield excessive control over the content that users can access and share, often silencing dissenting voices or those that challenge prevailing narratives. this tension has led too accusations of bias and a stifling of free speech.

Finding a path Forward

As technology continues to evolve, finding a balance between protecting users from harmful content and upholding the principles of free expression remains a complex challenge. The debate surrounding online censorship is likely to continue as we navigate the ever-changing landscape of digital communication.

Bear Hugs and Online Governance: A tale of Two Leaders

The online world often reflects peculiar trends and contrasts, with even something as whimsical as a bear becoming a symbol of contrasting approaches to digital governance. In some corners of the internet, the beloved Winnie the Pooh has been unceremoniously erased, a casualty of censorship concerns after memes comparing him to a certain world leader went viral. Simultaneously occurring, in Vietnam, a different narrative unfolds. On the popular social media platform TikTok, Prime Minister Pham Minh Chinh has earned a rather endearing moniker: “Gau U,” which translates to “Chubby Bear.” This affectionate nickname is embraced by pro-leader accounts, who shower him with praise and positive commentary.

Vietnam’s Online Image Control: Beyond the “Chubby Bear” Persona

Vietnam’s pleasant nickname, “Chubby Bear,” may project a cuddly image, but behind this moniker lies a tightly controlled online environment. Over the past two decades, the vietnamese government has implemented strict regulations on internet content, carefully curating the online presence of its leaders. these crackdowns have centered on content deemed detrimental to national prestige, the image of the ruling Communist Party, or the reputation of its leaders. The government’s efforts to manage its online narrative highlight a commitment to maintaining control over information and public perception.

Vietnam Tightens Grip on Online Dissent

Vietnam is witnessing a concerning rise in the government’s crackdown on online expression. Recent cases highlight a growing intolerance for any criticism, even if veiled or indirectly expressed, toward the country’s leadership.

Social Media as a Battleground

Social media platforms, once perceived as spaces for free speech, are becoming increasingly perilous for Vietnamese citizens. In December 2023, a popular TikToker faced a 30 million dong (US$1,180) fine for “insulting national leaders.” Their suppose crime? Comparing vietnam’s revered leader, ho Chi Minh, to celebrities. This case follows a disturbing pattern. In August 2022, a Facebook user from Bac Giang province was fined 7.5 million dong for defaming party chief to Lam in a comment. Even seemingly innocuous references to political figures can have severe consequences. In March 2023, a former Miss World contestant received a 37.5 million dong fine for mentioning “Uncle Ho” during Facebook live streams that also discussed showbiz gossip.

Vietnam’s Tight Grip on Social Media: A Case Study in TikTok Control

Vietnam’s growing influence in the digital landscape is undeniable. while embracing global platforms like TikTok, the nation simultaneously maintains a firm grip on content, employing a sophisticated strategy that balances control with engagement. This approach reveals a calculated effort to shape online narratives and safeguard its political image. TikTok, renowned for its viral content and immense popularity among younger generations, has become a key battleground in this digital tug-of-war. Vietnam’s government uses strict censorship measures to prevent any content deemed critical of leadership from circulating on the platform.This proactive approach ensures that the online environment remains largely favorable to the regime. Despite these restrictions, TikTok remains a powerful tool for Vietnam’s government. By harnessing the platform’s reach and influence, the regime can effectively disseminate its own narrative, promoting positive images of its leaders and policies to a vast and impressionable audience.The result is a carefully curated online space where pro-government content flourishes, showcasing the regime’s calculated control over the digital sphere.

Vietnam’s Prime Minister: A TikTok Star?

Vietnam’s Prime Minister Pham minh Chinh has earned a surprising nickname on social media. He’s affectionately known as “Gau U,” which translates to “Chubby Bear,” on the popular platform TikTok.”Gau U” (“Chubby Bear”) a moniker that has gone viral among Vietnamese users.

Vietnam’s Prime Minister Pham Minh Chinh has been affectionately referred to as “Gau U” (“Chubby Bear”) on TikTok. Photo: EPA-EFE

The use of this lighthearted nickname highlights the growing trend of political figures engaging with the public on social media platforms like TikTok.

Social Media in Vietnam: A Landscape of Giants and Growing Concerns

Vietnam boasts a vibrant online community, with social media platforms dominating the digital landscape. facebook reigns supreme, boasting a staggering 73 million users out of a population nearing 100 million. Close behind are TikTok and YouTube,with 68 million and 63 million users respectively,according to DataReportal.

TikTok’s Uncertain Future

While TikTok has experienced rapid growth, particularly among younger Vietnamese demographics, its future in the country remains uncertain. In 2023, authorities launched a sweeping investigation into the platform, raising concerns about a potential ban. This move aligns with Vietnam’s ongoing efforts to control online narratives through content removal and censorship.

Social Media in vietnam: A Landscape of Giants and Growing Concerns

Vietnam boasts a vibrant online community, with social media platforms dominating the digital landscape. facebook reigns supreme, boasting a staggering 73 million users out of a population nearing 100 million. Close behind are TikTok and YouTube, with 68 million and 63 million users respectively, according to DataReportal.

TikTok’s Uncertain Future

While TikTok has experienced rapid growth,particularly among younger Vietnamese demographics,its future in the country remains uncertain. In 2023, authorities launched a sweeping investigation into the platform, raising concerns about a potential ban. This move aligns with Vietnam’s ongoing efforts to control online narratives through content removal and censorship.
## Interview: Vietnam’s Tight Grip on Social Media



**Host:** Welcome back too Archyde Insights. Today, we’re diving into the engaging, and sometimes troubling, world of online governance. Joining me to discuss Vietnam’s unique approach to social media is Dr. Nguyen Phuong Anh, an expert in Southeast Asian digital politics at the University of California, Berkeley. Dr. Anh, thank you for joining us.



**Dr. Anh:** It’s my pleasure to be here.



**Host:** Vietnam’s Prime Minister has been affectionately dubbed “Gau U,” or “Chubby Bear,” on TikTok. This seems like a friendly image. What’s the deeper story here?



**dr. Anh:** While the “Chubby Bear” moniker might appear lighthearted, it’s symbolic of a broader strategy. Vietnam’s government skillfully utilizes social media, especially platforms like TikTok, to cultivate a positive image of its leadership.



**Host:** So, it’s not just about cute nicknames?



**Dr.Anh:** Not at all. This curated online persona is part of a calculated effort to shape public perception. Vietnam’s strict censorship measures remove content deemed critical of the government, effectively creating an echo chamber where positive narratives dominate.



**Host**: But isn’t there a growing pushback against this control? There have been reports of fines for individuals who criticize the government online.



**Dr. Anh:** You’re absolutely right. While the government maintains a tight grip, there’s a definite rise in online dissent.

Recent cases involving high fines for seemingly innocuous comments about leaders highlight the increasing intolerance for any form of criticism. The government seems intent on silencing even veiled opposition.



**Host:** This seems to contradict the government’s narrative of a vibrant and open society.



**Dr. Anh:** There’s definitely a disconnect. On the one hand,Vietnam actively participates in global social media platforms. On the other hand, it exerts strict control over content, effectively limiting free expression.This creates a culture of self-censorship, where individuals fear repercussions for expressing dissenting views.



**Host:** Is there any hope for a more open and democratic online space in Vietnam?



**Dr. Anh:** That’s a complex question. While the current climate is undeniably restrictive, there’s a growing awareness of online rights among Vietnamese citizens, particularly young people. The future likely depends on a delicate balance between the government’s desire for control and the people’s demands for genuine freedom of expression.



**host:** Dr. Anh, thank you for sharing yoru valuable insights. this is a crucial issue with global implications.



**Dr. anh:** Thank you for having me. It’s important to continue shedding light on these challenges.