2024-10-22 20:54:00
Ascenda, the world’s most connected rewards ecosystem, today announced the launch of its new Loyalty-as-a-Service offering. The groundbreaking model challenges established industry norms and maximizes business outcomes for financial institutions through effortless access to scalable, aspirational reward offerings that deliver superior returns.
For decades, companies that offer rewards technology and content have operated under a salesperson model that doesn’t allow them to share in their customers’ success. Financial institutions have a responsibility to source the right loyalty marketing components and deploy them to deliver ROI – often with mixed results. Ascenda is now changing this paradigm by offering loyalty as a partner rather than a supplier.
The new Loyalty-as-a-Service offering transforms the marketing economics for financial institutions through a results-driven partnership model comprised of the following components:
- Holistic access to the ecosystem: Ascenda’s complete suite of proven technology and compelling lifestyle content is effortlessly accessible in one place. This is the first time in the industry that all the puzzle pieces needed for high ROI loyalty marketing are seamlessly brought together – from trigger-based campaigns to memorable customer experiences.
- Easy entry for free: Brands can either use the entire solution suite or just use individual components – always without setup costs or platform fees. This removes all barriers, allowing financial institutions to bring new customer offerings to market more quickly.
- Results-oriented commercials: Ascenda only charges for the actual content delivered and the growth results achieved. This reduces the financial risk of introducing a customer loyalty solution and means Ascenda is investing heavily in delivering measurable customer results.
“Our new loyalty-as-a-service offering is revolutionary for banks and fintech companies worldwide,” said Kyle Armstrong, CEO of Ascenda. “For many brands, the cost of rewards is one of the largest expenses on the income statement , but they are unhappy with the return on that investment. We are completely changing that with a shift from delivering customer loyalty software to delivering customer loyalty ROI. Our new model makes things effortless and creates true alignment of incentives so that the economics significantly improved.”
The new offering is available immediately to financial institutions using Ascenda and will be gradually expanded to the existing customer base.
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