- The Venezuelan fried chicken chain reopened its store located on the Valle-Coche highway, which brings its total to 71 restaurants in the country | Main photo: Víctor Salazar
Arturos has renewed its image. The Venezuelan fried chicken restaurant chain revealed the changes during the reopening of its headquarters located on the Valle-Coche highway, which borders Fuerte Tiuna, in Caracas.
The main novelty is the typography in the chain’s name, as well as the exclusion of the apostrophe in the “s” that it had used for years. However, Arturos maintains its orange tone and the union of three hearts that have formed the traditional logo for 37 years.
The Diarypresent at the unveiling of its new image, gathered with the guests at the doors of Arturos Valle-Coche to give the countdown and finally view the new logo that remained covered with some tarps.
Amidst music, confetti and orange smoke, the revelation took place: “Arturos”, with new lyrics and without an apostrophe, as part of its transformation process.
“Since last year, Arturos has entered an era of transformation. The new typography seeks to adapt to the needs or searches that a younger eye might have, to be fresher,” explained Javier Rodríguez, the chain’s director of Corporate Marketing.
He added that this new image will have a greater visual impact on the new generations that will last for years to come.
Regarding the apostrophe, Arturos’ Marketing Director explained that the objective is for the chain to stop being “Arturo’s” and become “everyone’s.”
The apostrophe does not represent part of our language, that is why it was suddenly misused from the technical side. In the practical side, when you put an apostrophe in a name (in English), it becomes something of its own. That did not allow Arturos to be for all Venezuelans, which is what this brand represents today,” said Rodriguez.
Reopening of the Valle-Coche de Arturos headquarters
Gerardo Brea, commercial director of Arturos, highlighted that with the reopening of the Valle-Coche restaurant, the first to display the new logo, the chain now has 71 locations in the country, generating more than 1,000 direct and indirect jobs.
The project is not just about remodeling this restaurant, it is about creating 40 direct jobs and 150 indirect jobs, as well as the support of a large number of allies who have worked with us to make this possible,” said Brea.
Arturos’ commercial director reiterated that the goal of the Venezuelan restaurant chain is to invest in the country and for people to continue to identify with the brand.
“This restaurant (Valle-Coche) has a very different feature from the others, because it is two in one. On one side, it provides exclusive service to civilians and military personnel from Fuerte Tiuna, while the other, with access from the PDV service station, is open to any client who wants to access our facilities,” explained Brea.
The Diary He took a tour of both restaurants, which are connected by the kitchen, where the staff works to meet the needs of customers.
The Valle-Coche branch of Arturos opened its doors in 1998 and closed in 2009 to return renovated and become the first restaurant with the new image.
“Another innovation that we are launching at this location is the digitalization of the self-service menu screen, and we also have a new acquisition for Arturos: self-checkouts,” said the chain’s commercial director.
In this Venezuelan fried chicken restaurant, they also have an exclusive area for service delivery This prevents interference with store customers, thus streamlining processes and reducing waiting times.
“We are looking for what Arturos has always wanted, to highlight the values of quality, hygiene and service,” Brea said.
Other news from Arturos
The new image of Arturos can already be seen on its accounts on the different digital platforms, advertising, packaging and stationery. However, the update in the restaurants will follow an estimated two-year plan so that it can be implemented in the 71 locations in the country.
Among the facilities that Arturos presented at the reopening of the Valle-Coche headquarters are: tables in indoor and outdoor areas, WiFi connection for customers, self-service, dessert center and parking.
The entire venue, spacious, bright and with a good temperature, is decorated with panels that resemble nature, which further highlights the combination of the brand’s distinctive orange, white and beige colors.
“The new era of Arturos is just beginning. There is still much more to come, which we will continue to inform you about. We have built a balance between quality, which has never lost its brand, price and abundance to provide offers focused on different budgets,” he added. The Diary Corporate Marketing Director, Javier Rodríguez.
In addition, the brand’s directors highlighted that at this location they have already begun with another of the changes that they will bring to the rest of the restaurants: the reinforcement of its distinctive orange color.
“We have also updated the furniture, which will gradually be done in the other restaurants in Greater Caracas. In addition, we continue to add locations at highway level, such as the two located in the Regional del Centro, Las Morochas sector,” said Brea.
With these changes, Arturos aims to maintain its roots in the Venezuelan brand, reinforce its values of quality, service and good attention, in addition to the variety of options in traditional and new dishes that customers can choose from.
Related news
#Arturos #debuts #image
2024-08-24 02:33:21
