Janelle Monáe, John Legend y Charli XCX are some of the music stars who have publicly given their support to Harris. They are joined by many Hollywood celebrities such as George Clooney, Viola Davis, Julia Louis-Dreyfus, Robert De Niro or Barbra Streisand.
Even Beyoncé (very jealous with the protection of her music) would have approved Harris’s campaign to use his song “Freedom.”
The mother of megastar Tina Knowles, He was quick to endorse the now likely Democratic nominee to the November 5 presidential election after President Joe Biden withdrew from the race on Sunday.
Cyberspace is ablaze with mashups of Harris’s most famous quotes from speeches and interviews, which are usually cannon fodder for memes, and music from pop artists of the momentcomo Charli XCX, Beyoncé, Taylor Swift y Chappell Roan.
Beyoncé’s “FREEDOM” becomes the official soundtrack to @KamalaHarris’ campaign for president.
CNN: “And there it is. That Beyoncé song ‘FREEDOM.’”pic.twitter.com/nHYk2zFEoo
— BEYONCÉ LEGION 𐚁 (@BeyLegion) July 23, 2024
The Internet used to mix its more light-hearted moments to criticize the 59-year-old vice president, but since Biden’s campaign nosedived after his disastrous debate against Donald Trump, The videos appear to be strengthening their presence, especially among young voters who are constantly connected to the Internet.
Katy Perry endorses Kamala Harris by resharing an edit of her set to “Woman’s World.”#KamalaHarris#Kamala2024
pic.twitter.com/yit2pCR6Ra— kamala harris (@QQ100D) July 23, 2024
Celebrities have also jumped on the bandwagon, capturing the marketing moment in the worlds inexorably united by music and social media, while leaning towards Harris’s candidacy.
“Brat code”
British artist Charli XCX, in particular, has seen her hit album “brat” becomes the core of Harris’s first online campaign.
The “brat summer” meme He was already alive before Harris became associated with him.
The trend emphasizes an aesthetic and lifestyle inspired by Charli’s album, which offers a strong dose of young party girl energy with certain touches of youthful anxiety.
Kamala Harris has followed Charli xcx on Instagram and Twitter following her support. pic.twitter.com/E9nBtaKDyu
— Pop Crave (@PopCrave) July 22, 2024
When fans started applying the inevitable lime green “brat” filter to images of Harris, Charli XCX expressed his approval.
“Kamala IS a ‘brat,’” the 31-year-old pop star posted.a phrase that Harris’s campaign was quick to adopt.
In the short transition from Biden to Harris, the campaign’s official account on social media X was also rebranded as “brat-coded,” with its cover photo mimicking the album’s neon green – “Shrek-colored,” as it’s often called on the internet – and low-resolution JPEG style.
Katy Perry, whose anthem “Roar” was frequently played during Hillary Clinton’s 2016 campaign, She also promoted her latest single “Woman’s World” while supporting Harris.
He posted a montage of the Democratic leader with a mix of her song and the already famous phrase linked to her presidential aspiration, “Do you think you just fell out of a coconut tree?” said by the mother of the vice president and recalled by the now candidate more than a year ago at an event at the White House.
“It’s a woman’s world, and you’re lucky to live in it.“, sings Perry.
Cardi B also reminded her fans that she already had said Harris should replace Bidenwhom she supported in 2020 after initially backing left-wing Sen. Bernie Sanders.
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