2024-04-06 10:25:43
It was ultimately the Federal Court which set the record straight. In its judgment of January 19, the High Court ruled in favor of Artisans de Genève in the conflict between it and Rolex. Subject of the dispute: the personalization of mass-produced luxury watches, mainly by the crown brand. This is the activity of the workshop created by John Isaac: changing certain parts and thus “customizing” the watch belonging to the customer. According to “the Geneva Tribune”relations began in a cordial manner between the watchmaking giant and the boss of the SME who came to settle in Geneva.
But, in October 2019, under a nominee, Rolex contacted Artisans de Genève with a view to a test purchase. The false customer thus acquired a modified Rolex Daytona watch for an amount of 32,580 francs, “this price including the supply of the original watch as well as the carrying out of the personalization”, indicates the TF. This was followed by a formal notice sent by Rolex on June 10, 2020, demanding that the company cease its activity. “Stunned” by this letter, the management of Artisans de Genève disputed the accusations once morest it and refused to give in. Rolex sued the company. The giant won at first instance. But the workshop appealed to the TF to defend its activity. And just won.
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