[Artigo] The future of TV has arrived and it is personalization

2023-09-11 16:13:47

If multifunctionality is a basic characteristic of various electronic devices available to people, how can users add a bit of their own personality to equipment that helps in everyday life and, more than that, is a fundamental part of the decorative expression in an environment? When it comes to prioritizing the biggest screen and the best resolution, in the case of TVs, design is a less important factor, right? It’s not quite like that.

It is through television that we consume various content at times considered prime, such as at the end of the day, when the family (of one, two, five or more people) takes the opportunity to relax and just enjoy the moment watching an episode of a series, a film , playing video games or, why not, using it as the first or second screen. It may not seem like it, but in these and all other activities with the TV, design is an essential detail to harmonize the entire style of the room and, in many cases, offer an experience that goes beyond image and sound reproduction in good condition. quality. It is due to the well thought out and planned design that this electronic becomes an element capable of contributing positively to making us feel 100% comfortable in our space.

Furthermore, the possibility of customization, a growing trend in all types of industries, is an increasingly accessible reality for consumers who prioritize aesthetics. There are already TVs, for example, that display works of art instead of the black screen when turned off, with a specific finish to allow an experience without interference from ambient light or reflections on the screen, while customizable frames in different colors and styles make them options perfect for those looking for greater harmony between the tones of the wall and the environment where it is installed.

The possibilities are also diverse between screen types, not only for choosing the panel technology and favorite inches, but also focusing on its end use. TVs signed by world-award-winning designers, or that feature a device capable of switching between horizontal and vertical screen positions – ideal for social media content – ​​are now easily found in the main points of sale, and are the perfect example of how the user is at the center of brands’ strategies to facilitate and enhance moments of entertainment.

The growing offer of this type of product represents the future of the industry, with an innovative approach and focus on customization, which integrate the most advanced technological resources with the always welcome ability to adapt to various styles and individual needs. The convergence between technology, design, interactivity and decoration makes them more than just equipment, but also true pieces of art and connected entertainment centers, consolidating themselves as a wise choice in a constantly evolving market.

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