2024-01-15 06:33:45
Artificial Intelligence｜Managing AI virtual internet celebrities has become a new blue ocean, earning 80,000 a month by selling ads on IG posts
The emergence of artificial intelligence (AI) has had a huge impact on the global labor market, and is regarded as a “game changer” for the future economy. Foreign media reported that Aitana Lopez, a Spanish Internet celebrity who appeared in July last year and has more than 260,000 fans on the social platform Instagram, can earn regarding 8,000 pounds (regarding 80,000 Hong Kong dollars) by posting posts every month with her outstanding appearance. ) income.
The 25-year-old Aitana has charming pink hair, delicate skin, a sweet smile and a perfect physique. From time to time, she shares event photos and promotes brands and products on IG, and can earn regarding 1,000 euros for each advertisement. Upon closer inspection, Aitana is a virtual model owned by The Clueless, a modeling agency in Barcelona, Spain.
It is understood that the team that runs Aitana needs to meet every week to discuss how to create and maintain Aitana’s personality, deduce what photos she might take and what she might say, and then designers use AI software and Photoshop to create appropriate pictures. and copywriting and upload to IG.
Many people feel that AI is currently far from replacing humans on a large scale, but the emergence of Aitana may allow many companies to see more business opportunities. Rubeñ Cruz, the founder of The Clueless, said that he had encountered difficulties in cooperating with real models and Internet celebrities due to some problems. Therefore, Rubeñ Cruz began to analyze their working methods and found that “many times projects are put on hold or canceled due to issues beyond the control of the agency, and these issues are usually the fault of the influencer or model, not the design.” . Rubeñ Cruz decided to create his own influencer as a model to approach his company for brands, and Aitana López was born.
Rubeñ Cruz said, “(The company) hopes to have a non-real person image to represent the brand. When the company has to fire someone or no longer relies on real people, there will be no continuity issues.” Rubeñ Cruz said that many celebrities and star IGs Photos can earn up to 1 million euros, but this is too expensive for many small and medium-sized companies. If you can create your own AI influencers, it will help reduce operating costs and give small companies that cannot afford large-scale marketing fees more choices.
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