2023-08-24 09:59:22
Artificial intelligence (AI) technologies might drive global economic growth of 14% ($15.7 trillion) by 2030, according to a study by PwC, driven by increased productivity from process automation. From mobile personal assistants to personalization in business interactions and fraud detection, and from automating processes and activities to new product launch strategies, AI will touch almost every aspect of our lives.
Mircea BozgaPhoto: PwC Romania
And if artificial intelligence currently automates tasks that also require human involvement, researchers and technology companies around the world are striving to achieve an autonomous artificial intelligence that does not require human intervention to make highly complex decisions. This will mean new business models, whether in financial services, healthcare, energy, industry or media and entertainment.
But, along with the many benefits already described by the specialized literature, the adoption of generative artificial intelligence brings both risks at the level of using software applications – such as the risk of operation (for example, errors, unstable operation), security (fraud, cyber attacks ), risks related to its control (lack of human supervision, lack of clear responsibility) – as well as at the organizational/societal level – business risk (reputation, financial performance, legal and compliance, violation of intellectual rights), economic risk (loss of jobs , polarization) or societal risk itself (manipulation and disinformation, surveillance and acts of war).
Read the rest of the article on the PwC Romania blog
Article signed by Mircea Bozga, PwC Romania Partner
Article supported by PwC Romania
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