2023-04-20 19:57:29
At first glance, Jade is no different from any other TV weather presenter in the world. With one difference: she’s not human.
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Since April 3, an avatar created by artificial intelligence, called Jade, announces rain and good weather to viewers of the M Le Media channel, in French-speaking Switzerland.
Quoted by the daily 20 Minutes, Philippe Morax, the general manager of the Millennium Media group, owner of the channel, explained that the post of morning weather presenter had been the subject of a competition in order to find a human employee, without result.
Jade’s advantages: she’s never sick and she doesn’t take vacations.
This experience, according to Morax, is just the tip of the iceberg.
“New technologies are part of our innovation strategy to offer our audience quality content,” he said.
Fedha in Kuwait
M Le Media is not the only TV to use artificial intelligence.
A Kuwaiti media this week unveiled a virtual television host, generated by artificial intelligence, with the ambition of entrusting her with the presentation of a news bulletin in the Gulf country.
Dressed in a white V-neck T-shirt, covered with a black jacket, Fedha appeared on the Twitter account of the Kuwait News news site on Saturday, as part of a project still in the testing phase. .
“I am Fedha, the first presenter in Kuwait who works with artificial intelligence at Kuwait News. What kind of news do you prefer? Let’s listen to your opinions,” she said in classical Arabic.
The site, affiliated with Kuwait Times, The first English-language daily in the Gulf, founded in 1961, is testing the potential of artificial intelligence to offer “new and innovative content”, its deputy editor, Abdullah Boftain, told AFP.
According to him, the presenter might in the future adopt the Kuwaiti accent and present a news bulletin on the Twitter account of Kuwait News, followed by more than 1.2 million subscribers.
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