2023-09-16 18:32:22
Home Tech / Web Artificial Intelligence
Published on 09/16/2023 8:32 p.m.
Duration of the video: 1 min France 2 Article written by France 2 – S. Lanson, O. Poncelet, C. Tixier, O. Gardette, J. Cohen-Olivieri
France Televisions
The company Onclusive, a public relations agency, has laid off some of its employees in favor of Artificial Intelligence. Is this event a harbinger of a larger phenomenon? Response elements.
Employees responsible for media monitoring will soon be replaced by machines. This is what employees of Onclusive, a public relations agency, have just learned. 209 positions out of 383 will disappear in favor of artificial intelligence (AI). The unionists absorb the shock. “We did not expect that”, assures one of them. The company, bought by an American investment fund, is talking regarding modernization for faster and more reliable service.
Towards the creation of new jobs?
According to an employee specializing in media monitoring, the service will be degraded. He assures : “The flow of information is gigantic. It takes human beings to block and select items.” Is this announcement the first in a long series? With AI, two thirds of current jobs might be partly automated.
According to some experts, this figure should be put into perspective. “These machines produce errors. […] We always need a human being to control what happened when we produced a document.”, explains Nicolas Boutry, teacher-researcher at EPITA. Mastering these programs should make it possible to create new jobs.
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