2023-07-17 04:03:42
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The character played by Salma Hayek in the series Black Mirror discovered that she had signed on to grant the right to use artificial intelligence to embody her character
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Hollywood actors went on strike for the first time in 43 years, bringing US film and television to a halt, and concerns regarding the impact of the use of artificial intelligence (AI) were a central part of the problem.
The Actors’ Union (SAG-AFTRA) has failed to reach agreement in the US to provide better protection once morest AI for its members – and has warned that “AI poses an existential threat to the creative professions”, as it digs more fully and deeper into the root of the problem.
Duncan Crabtree-Island, chief negotiator for the Actors’ Union Confederation (SAG-AFTRA), criticized producers for their AI proposals.
He said the studios required detailed digital photographs of the extras’ faces for a day’s wages, and then the studios had the right to use their images “in perpetuity, on any project they wanted, without the consent or financial compensation of the image owners.”
If this sounds like the plot of an episode author Charlie Brooker wrote for Black Mirror, that’s because it is.
And the American media indicated that the first episode of the sixth part of the series, titled “Joan Is Awful”, which revolves around the shock of a Hollywood actress, plays her character, actress Salma Hayek, following discovering that her likeness designed by using artificial intelligence, the production company can to use it without her knowledge.
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Artificial intelligence technology has been used to make Harrison Ford look younger in the latest Indiana Jones movie
In fact, it’s not just the Actors Guild in the United States that has expressed concern regarding so-called “performance reproduction”.
Liam Budd, of UK actors’ union Equity, said: “We’re seeing this technology being used massively in lots of areas, such as digital audiobooks, voice-over work, digital avatars for corporate videos or deepfake roles. which is used in movies.
Budd said Equity members have raised their concerns, while the union has worked to educate them to understand their rights in this rapidly evolving world.
Director and screenwriter Justine Bateman, speaking to the BBC’s Tech Life program earlier this year, said she doesn’t think the entertainment industry needs AI at all.
“Technology has to solve a problem, and really there is no problem that those who use AI solve. We don’t have a shortage of writers, we don’t have a shortage of actors, we don’t have a shortage of filmmakers – so we don’t need AI.”
“In fact, the problem that this technology is trying to solve is one of companies feeling they don’t have enough profit margins – because if you can get rid of overhead and not have to pay everyone, you can appease Wall Street and get bigger earnings reports.” .
She also continued, “If the use of artificial intelligence spreads, it will shake the entire structure of the entertainment industry.”
It may only be a matter of time before ChatGPT or Bard AI programs can conjure up an innovative movie script, or turn an idea into a box office hit.
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Some say that artificial intelligence will always lack the human touch that makes a great screenplay, and there are legitimate concerns that it will influence writers and leave them out of work.
The Writers Guild of Great Britain (WGGB) – the union representing writers for television, film, stage, books and video games in the UK – has many concerns and concerns, including:
AI developers use writers’ work without their permission and infringe on authors’ rightsAI tools don’t clearly identify where AI has been used to create contentIncreasing use of AI will reduce job opportunities for writersUsing AI will eliminate writers’ salaries
Artificial intelligence will also reduce the contributions the creative industry makes to the UK economy and national identity.
The WGGB has made some recommendations to help protect writers, including AI developers using writers’ work only if they are given explicit permission, and AI developers being transparent regarding the data that is used to train their tools.
“As with any new technology, we need to weigh the risks once morest the benefits and ensure that the speed of development does not cross or deviate from the protections that writers and the broader creative workforce rely on to make a living,” said guild deputy general secretary Leslie Gannon.
“It’s clear that regulation is needed to protect workers’ rights, and protect the public from fraud and misinformation,” she added.
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Celebrity Susan Sarandon supports the writers’ strike outside the Netflix headquarters in New York City last May
The rapid development of artificial intelligence over the past year has complicated the concept of intellectual property.
For example, when someone inserts their profile picture into an AI photo app like DrawAnyone, DALL-E, or even Snapchat – the resulting photos are in the public space and free for anyone else to use.
Thus, the new image is not protected by copyright law.
Dr Mathilde Pavis, a solicitor specializing in digital reproduction technologies, told the BBC that copyright laws in the UK needed to change.
“It’s strange to me that your face and voice should be less protected than your car, laptop, phone, home or books – but unfortunately that’s the way the law is today.”
She added, “This is because we never thought that we might be exposed to risks, such as being reused, imitated and digitally reproduced using artificial intelligence technologies.”
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