Artificial intelligence and the media: not competition, but cooperation | Business

Vice Minister of Culture Vygintas Gasparavičius, who welcomed the initiative to organize such a discussion, said that while using the potential of artificial intelligence, we must also manage the challenges it poses. Artificial intelligence tools must be used not only to inform the public, but also to distinguish reliable, correct information from fake news and propaganda.

“Lithuania could take the lead in raising issues of legal remuneration for authors whose content is used to train artificial intelligence on an international scale, and this could be one of the priorities during the presidency of the Council of the European Union,” said the vice-minister.

Julia Yegorova, the founder and head of the Black Unicorn PR agency in London, noted in her report that, for now, artificial intelligence and journalism can coexist better than expected. She highlighted the emerging collaboration between artificial intelligence and journalism to tackle issues such as the fight against deepfakes. A good example is the Content Authenticity Initiative, which brings together the world’s largest technology and media companies to develop mechanisms for tracing the origin of images and other content.

“Numerous polls and studies show that people still prefer other people to be in charge of news and are wary of artificial intelligence taking over the field,” J. Jegorova concluded.

“Kurk Lietuvai” project manager Agnė Mikštienė presented the trends in the application of artificial intelligence in Lithuanian journalism analysis and results of the conducted research.

“It is obvious that the integration of artificial intelligence into Lithuanian journalism is inevitable, but in order to implement it successfully and responsibly, it is necessary to address the challenges that have arisen. This includes not only technical aspects, such as the improvement of AI tools for the Lithuanian language, but also ethical and legal issues related to transparency, responsibility and copyright”, said A. Mikštienė.

Along with the results of the study, recommendations are proposed to initiate and coordinate the development of national guidelines and standards for the application of artificial intelligence in journalism. These guidelines should include ethical principles, transparency requirements, liability limits, content tagging practices, and other relevant aspects.

“15min” editor-in-chief Vaidotas Beniushis shared his practical experience of applying AI tools in daily editorial work.

“Currently, artificial intelligence is a journalist’s assistant. It plays an important role in data collection and analysis, as well as fact-checking and other support functions. However, there is no way artificial intelligence can be the author of the journalistic texts themselves. The final responsibility (as well as the merits) must still be taken by the person – the journalist. We know that we have to maintain and strengthen trust in the media. Traditional media values ​​are still important,” V. Beniushis asserted.

Giedrius Karauskas, the head of the Tilde company’s technology department, who participated in the forum, presented the progress and perspectives in implementing the Lithuanian language into data arrays and artificial intelligence tools.