2023-07-11 11:00:00
Opinion or analysis columns (as the editor judiciously calls them) The Economist, Michael Reid) usually deal with a single subject and this one had that intention. But it happened that while I was doing my curse word analysis, I made a query to the chatbot of artificial intelligence (AI) de Open AI (ChatGPT), to provide me with examples.
The chat with ChatGPT lasted weeks and added littlebut it was a great learning regarding AI and I decided to comment it as an introduction.
In my area, public relations, ChatGPT makes two great contributions: very good writing and speed. Good writing was a unique ability of people; that’s over, the AI wording is almost perfect. In these times, speed is also a virtue; in GPT chat it is enough to press “enter” following a question and, instantly, we have a response of several paragraphs.
But the chat’s strengths come with a weakness: lack of precision. Sometimes, as happened to me, you have to refine the questions so much that it takes more time to ask for help than to solve one issue alone.
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Now I go to the central theme: cursed words. Within my profession, the word occupies a central place. It’s like flour for the baker. In my case, it’s almost an obsession. My first TED talk was titled “Words, words, words” and in my second I analyzed the difference between the words “kindness and respect”. When I worked in soccer I wrote “The word does not stain” and in my book, Píldoras, I dedicate several texts to this. This year, I wrote for the Chilean newspaper La Quinta regarding the slogan of the strange Spanish law “Only yes is yes”.
In Profile, from my first column in 2020 (Coronavirus, the most famous word in the world) to the last (International Women’s Day: can you say “happy day” or not?), going by The crack is linguistic and others, my restlessness was always present.
The problem with words is that they never represent the total meaning. This means that the sender and the receiver often interpret different things from the same expression.
In this context, there are “cursed words” that open up many possibilities of interpretation and cause more confusion than others. They are words that we should avoid, not because they are rude, but because they do not help us understand each other.
Artificial intelligence and other curse words
Next, I expose some with a brief commentary.
Evolution: is a series of changes that are experienced.
Over time, the word included the idea of improvement. “He evolved in his game”, for example, means that he began to play better.
That words change their meaning is logical. That the improvement has been linked to the new, on the other hand, is a problem. Doing something new is not always improving. When the world became industrialized, pollution came. With the advancement of technology, came the dependence on it. When plastic became popular, we destroyed the seas.
The crack is linguistic
To improve many times is to return to practices of the past and not to look for something new in the future. The phrase “you have to evolve” is a deadly (and moral) trap.
Prejudice: to prejudge is to judge without knowledge. The mess appears when we take it as a synonym for preconception (prior knowledge). Many times we criticize that someone has “prejudices” when in reality they are “preconceptions”.
In an ideal world, we will abolish prejudice. Not preconceptions; it is impossible not to have previous ideas.
Feminism: a cause that was born noble (equality for women and men) was prostituted with its name. That feminism sounds similar to machismo produces a simplification: “they are the same with different sex.” Many believed that and a part of the movement became something like what they wanted to fight.
Success: Success is the happy result of something, but many times it is taken as complementary to failure (to be successful another has to fail) and competitive (I have to achieve more than the other) when originally it did not mean that.
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Censorship: Although the word refers to the general action of correcting, in Argentina it has always been associated with the prohibitions in the public media of the dictatorship.
Currently, that applies to private media and is confusing. If a private person does not want to give a voice to someone, they have every right to do so. It’s not censorship, it’s editorial policy.
Of construction: the term was born to describe the process by which something is analytically undone to give it a new structure. Lately, it began to be used to describe new social trends of coexistence.
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The term is not happy, since it maintains that the old must be destroyed to build the new. Using a word more linked to transformation, leaving out the aggressive connotation, would have been friendlier and more effective.
Talent: This word does not have several meanings. It is clear that it refers to a special capacity. The noise appears in its excessive use. Many times you end up relying too much on natural talent and effort, which is a much greater source of capabilities, is underestimated.
Artificial intelligence: As we have seen, AI is a powerful data processing tool.
Notwithstanding this, calling this “intelligence” is exaggerated and creates an expectation that is sometimes not met. “Oh! This was…?” say many.
Final clarification: artificial intelligence was not included in the original list of curse words, but the experience told at the beginning “inspired” me to include it.
*Consultant and professor of RR. PP.
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