Artificial Intelligence and Counterfeit Products: The Impact on Apple and Other Brands

2023-07-05 20:25:18

Apple is an American multinational company.

AI counterfeit products also had prices.

An Internet page was pointed out for selling clothes supposedly from Pull&Bear.

Apple is characterized by being an American multinational company that designs and produces electronic equipment and software. Among them MacBook, iPhone and iPad. Their most recent release was the Apple Vision Pro.

Being a relevant brand in the technology industry, third parties try to hang on to the success it has, one of them was a Reddit user “AdAstraAtreyu” who created fake Apple products with the help of Artificial Intelligence.

Thanks to this tool, he was able to develop articles that even had prices. In total, 16 were made, the one that surprised the most was a “fly swatter” and the toilet, what a creativity!

Some of the fake products were:

Apple Fly Swatter (flyswatter) Apple Car Apple Hull Apple Jeans Apple Toilet (needless) Teleporter

There is no doubt that technology and the different uses that can be given to it are increasingly surprising, since almost anything that human beings can imagine can be brought to life.

Artificial Intelligence is a term that in recent months has been on everyone’s lips and that is that the advances and creations that have been made using this tool are impressive, but at the same time it worries humanity in the sense of the consequences that it could have in the future, especially because of the idea that at some point it will replace human labor.

Some of the sectors that have made use of this technology are and the media, creating all kinds of content that impresses viewers. Nowadays, the industry seeks to see AI as an ally and a capacity enhancer, especially given the high breadth it shows to generate large amounts of data and patterns to extract information and consequently achieve better results.

Currently, many companies begin to Consider Artificial Intelligence as the key to optimizing your productivityas indicated by a study prepared by the consulting firm Ernst & Young, which indicates that 89 percent of companies believe that AI will help them improve their operations.

In fact, the importance regarding the use of Artificial Intelligence has reached such a degree that the Artificial Intelligence Law of the European Union is one step away from being approved, which would be the first set of Western rules to regulate the operation and limits of AI programs.

This Law, which still needs to be approved by the plenary assembly, classifies AI applications into 4 risk levels: unacceptable risk, high risk, limited risk, and minimal or no risk.

Other cases

In May 2023, a page selling clothing and other items, allegedly from the Pull&Bear brand, was revealed.

Thecampingcentral.com page clones the image of the company of retail and even uses photos of their products. However, this web It has no relationship with the Inditex group. In addition, the page presents other suspicious signs, such as not having a ‘Legal Notice’ in which the company’s data is displayed.

According to a study by the Organization for Economic Cooperation and Development (OECD) and the European Union Intellectual Property Office, the counterfeiting industry moves about 461 billion dollars a year. In addition, he noted that 63.2 percent of the imitations originate from China. Nike is the most counterfeited brand in the world.

While Gucci and Facebook joined forces in 2021 in a California court to file a lawsuit against an individual who allegedly used the American group’s social media platforms to sell counterfeit Gucci products.