2024-04-04 14:59:40
Strip malls, also known as proximity centers, are increasingly becoming the focus of large retail chains in their expansion plans. A strong example are the mini market chains, such as the Minuto Pão de Açúcar banner, which will be responsible for almost 90% of the group’s openings in the next two years.
A network announcedrecently, which will open five stores in the proximity format in less than three months and, by 2026, 151 of the 168 planned openings will have this profile.
Strip malls, which are projects located in strategic points in neighborhoods and focused on serving consumers with their primary needs, are one of the main targets for the expansion of mini markets.
Its mix of stores consists of a market, pharmacy, pet shop, gym, restaurants, beauty clinics and other services that allow the consumer to solve everything in one place, “one stop shop”.
“The compact mini market models offer everything from basic replacement items to a line of gourmet products. They are perfect for strip malls, which serve consumers in the neighborhood or professionals who return from work and take a brief break from the business”, explains Marcos Saad, founding partner of MEC Malls, which designs and manages strip malls.
To get an idea of the movement towards proximity, in 2023, of the 61 stores opened by Pão de Açúcar, 56 were under the Minuto banner. In the last three months of last year, 12 stores were opened – 11 were local.
A Oxxo It is also an example of a chain that invests in local retail, present in 15 of the 645 municipalities in the State of São Paulo. Another example is Carrefour Express, which continues to increase its presence in proximity centers.
“We believe that proximity retail is the best path, both for entrepreneurs and customers, who solve everything in one place”, adds Saad, who is also the founder of the Brazilian Association of Strip Malls (ABMalls) and currently presides your advice. “We always said that strip malls were the future, but now they are the present”, he concludes.
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