2023-08-16 23:23:00
Beyond the surprise that for many generated the results of the PASO 2023in parallel to the electoral act itself, also The coverage of these elections had a new player: streaming. These are Argentine YouTube channels that offered their followers –and a new audience– an alternative proposal to traditional coverage.
And the number of views –the rating – was a sample of two things: that it was a positive bet considering that streaming is not associated with politics because, according to the manual that is being written on this, it stipulates that everything that smacks of politics is a topic that scares off viewers and raises doubts for potential advertisers .
How is streaming consumption in Argentina?
The second is the obvious, that the streaming is not always synonymous with four people who get together to tell how they like to have breakfast when they wake up with a hangover. This year in particular, several of the Argentine YouTube channels generated content that was later replicated in traditional media and news websites.
Thus, one of the streaming was offered by a group of media outlets that came together to offer their coverage of PASO 2023: radio Futurock, Jelly, Magazine Crisis, Mate, The uncovering, Always is today (also a radio show); and Canal Red. These set of journalistic stamps traditionally mounted a coverage with drivers on the ground who took turns throughout the transmission, and accredited journalists in each of the bunkers. Then, each of those who have their own streaming screen, derived the same content produced together.
Streaming is in Ibai Llanos, a business model that started on Twitch and YouTube.
The transmission with the hashtag Choice by other meansachievement views that at their peak exceeded 36.5 thousand viewers, which is very high considering that they competed with traditional media. At the same time, we must add the “rating” that they achieved through their own channels -and the same content-, for example We are Jell-Owhich had a record for the views they handle by exceeding nineteen thousand live views.
The other format was the one proposed by Tomás Rebord with The Method Bunker. In his case, that journalist-lawyer who made his interviews a personal stamp, summoned rotating guests to share a table to talk regarding PASO 2023, as they were knowing first results. No more than four people sat at his table at a time, and one of the peak ratings moments, Rebord did it with Mario Pergolini, Ofelia Fernández and Carlos Maslatón with eighty-two thousand people live; It rose to 90.4 thousand people when Ofelia Fernández changes to Lukitas Rodríguez.
Why Pergolini removed its products from Spotify, including streaming ones.
Another peak of “rating” was between half past one and two in the morning, already with the final result, Rebord spoke with Maslaton –that that night he toured, among others, La Election By Other Means–, Iván Schargrodsky, and Pedro Rosemblat. At that time in the morning, they managed to stream live to fifty-four thousand viewers. Even at one in the morning, they proposed a poll that had fifty-five thousand responses. He Argentinian streaming balance in PASO 2023 it was a bet with a positive balance.
NO / Gi
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