Like Argentina, the Budweiser beer brand had an unpleasant debut at the World Cup in Qatar. This then, one day before the competition began, the organizing committee of the World Cup, following pressure from the Qatari royal family, decided to ban the sale of beers in and around the stadiumsleaving the Fan Zones as the only point of sale.
“The decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other meeting places for fans and venues that have a license to do so, and remove beer outlets from the perimeter of FIFA World Cup stadiums”, they explained through a statement.
“The authorities of the host country and FIFA will continue to ensure that the stadiums and their adjacent areas offer a pleasant, respectful and pleasant experience to all fans,” they added.
As a result of this, the company had to make a change of plans until a solution was found. This was to deliver alcoholic beverages to the country that ended up being the World Champion.
“New day, new tweet”, they began by indicating in the message that it was accompanied by a photo showing the batches of stored beer, further adding that these would be taken by the winning country.
And on Sunday it was defined following an intense fight that Argentina was left with the prize.
“We did it,” said the brand’s account in Argentina.attaching another tweet in which the previous promise was reflected.
Now Budweiser, which is also the sponsor of Lionel Messi, released the details of how the award ceremony will take place to the winning country.
Containers with the products were distributed at the Monument to the Flag in Rosario and at the Pario Olmos in Córdoba. This will continue on next Thursday, December 22 in different Fans Fest that will be located in different points of Buenos Aires, Rosario and Córdoba for people over 18 years of age. There will be musical shows and other activities for the Argentines to continue with the celebrations.
“This has been an incredible journey. It is historic, not only for me, but for all of Argentina,” said Lionel Messi. “I’m proud that we can bring home the Buds for all the fans that supported us.”, he complemented.
In turn, the Budweiser Argentina brand director, Juan Giovaneli, commented that “We know what it means to be world champion for all Argentines and what might be better than getting the title from Leo Messi. From the brand we seek to be close to the passions of our consumers, the true fans, that is why we put together a battery of festivities so that they can enjoy throughout the country. Today more than ever Leo represents the passion and greatness of this sport”.
