startup accelerator, NucleusHe has launched Arediana comprehensive solution that improves the physical, mental and emotional health of women at any stage of your life. The company has been co-founded by Nuclio and the entrepreneurs Fares Amer and Simona Loddo, CEO and CMO of the company respectively. This is the first Nuclio startup founded in Madrid.
Arediana has launched her own natural nutritional supplements and a community that supports women, because there is no reference site to find proven information regarding women’s health. “Being aware that women feel different needs throughout their lives, we realized that there is a lot of misinformation regarding women’s health and nutritional supplements. This made us see that we had to provide a comprehensive solution to help women improve their quality of life”explains the CEO and co-founder of Arediana, Fares Amer.
The company has already started its activity in Spain, where the supplements market is over one billion euros in size and 75% of the population has consumed supplements in the last year. This 2023, Arediana expects to enter 500,000 euros and raise close to 1 million euros in a minimum of two rounds of financing, in addition to expanding to Italy, the European country where more food supplements are consumed.
Arediana produces its own natural supplements, which serve to prevent, improve and alleviate the symptoms of physical, mental and emotional health problems in women. These are made from natural ingredients (mainly plants) whose effects are supported by clinical studies, and with the combinations and doses to make them as effective as possible.
The first three products available are Arediana Energy & Memory, Arediana Sleep y Arediana Libido; which enhance brain activity, rest and sexual desire, respectively. This year they will also launch products to prevent the symptoms of menopause, and in 2024 products to treat problems derived from maternity, menstruation and to enhance sports performance. The company has also created a community so that women who care regarding their health have a reference place with rigorous information, expert consultations and discussion forums.
