2023-07-14 11:03:45
Areas has won a new restoration competition in san diego airportin the US, one of the main ones in the country by number of travelers, with which it will enter regarding 490 million euros in 15 years. The company, leader in catering in the world of travel, with world headquarters in Barcelona, will operate 5 new stores.
The Areas offer is focused on a proposal of brands with a local flavor and very focused on satisfying the tastes of more than 20 million travelers that pass through the airport every year, and will include the new Nine Hundred Degrees concept, promoted by two legends in San Diego such as the ‘skater’ Tony Hawk and the renowned chef Claudette Zepeda; the ‘healthy’ concept with a Mediterranean character Luna Grill; the wine and beer tasting establishment SIP Wine & Beer; the Carnita’s Snack Shack space that is inspired by the famous restaurant dedicated to meat in the center of the city; and Mr. Moto’s Pizza pizzeria.
The company plans sales of around 550 million dollars (490 million euros) during the 15-year concession period. The renewal of the gastronomic offer will begin next Januaryand the company foresees an investment equivalent to regarding 16 million euros until they come into operation from 2025. The competition to manage the restoration at the San Diego airport is the last of the 7 major contests obtained by Areas in the last 6 monthswith contracts whose value exceeds 2,500 million euros.
international bet
According to Óscar Vela, world CEO, the last contest won in San Diego demonstrates the success of “commitment to international business”, which already represents 80% of all income. At the same time, it reaffirms the expansive cycle that Areas is experiencing thanks to the diversification strategy of the last few years, he added. For Vela, “The United States is the key market for the company’s growth in the coming years and the fact that 3 of the last 7 major competitions have been won in this country, proves it.”
In that country, the company recently won the tender to manage three service areas in west virginia highwayone of the main roads in the United States, with an expected volume of 242 million euros, and the restoration competition in Houston William P. Hobby Airport, where it will operate 10 new catering establishments, with an expected turnover of around 419 million euros. In Mexicoin this same year, Areas has won a contract at the Guadalajara airport for a value of 134 million euros in 7 years.
In Spain, Areas won the airport macro-contest in February Adolfo Suárez Madrid-Barajas for a value of more than 1,000 million euros, in addition to achieving exclusivity for catering at the Ifema fairgrounds, with an expected turnover of 121 million euros in 10 years. Likewise, in Europe, it has won the restoration competition at the German station of Dresden, with expected sales of 60 million euros over the 10-year concession period. Beyond competitions, Areas has acquired in 2023 the business of the French highway restoration company Sighor, which will report an annual turnover of 65 million euros.
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