Arcom Imposes €200,000 Fine on C8 for Clandestine Publicity

2023-06-22 18:11:44

Arcom pinned the host for several sequences of his shows highlighting brands of clothing, jewelry and a cryptocurrency platform. A prohibited practice, which is worth a fine of 200,000 euros to the C8 channel.

Program “Le 6 à 7” of November 17, 2022. Screenshot C8.

By Richard Senejoux

Published on June 22, 2023 at 8:11 p.m.

Updated on June 22, 2023 at 8:16 p.m.

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And two new fines for C8, two! Not for insults or threats from its star host Cyril Hanouna this time, but for clandestine publicity. Total amount of the pain: 200,000 euros. This was announced on Thursday June 22 by Arcom (ex-CSA) in a press release. In a Prévert-style inventory, the regulatory body thus lists various sequences where several logos and brands of clothing, jewelry and a cryptocurrency platform were shown a little too complacently on the air during broadcasts. dating from November 2022 and January 2023.

First a Casablanca Paris jacket ostensibly worn by the host during the 6 to 7 of November 4. Then a pair of Adidas-Balenciaga sneakers during the same show on November 9, which will have its little moment. “I’m telling you the truth, they called me, they called me to say ‘Do you want them?’ his wife Cyril Hanouna. […] Then addressing a columnist: Do you know them yourself? You like ? You would have liked ? », he adds in this sequence.

“Touche pas à mon poste” program of January 30, 2023. Screenshot C8.

On November 17, it was the logo of his sweatshirt (Adidas) that was a little too majestic during the 6 to 7 then TPMP. On January 24, the columnist Kelly Vedovelli wears a brooch bearing the initials of the brand of this jewel (CD), which will be the subject of a hundred viewings during the same broadcasts. ” This accessory also received public attention when the columnist’s outfit gave rise to the following laudatory remarks from the show’s host: “It’s very serious, it’s very chic , it’s very tasteful“, raises the Arcom. In the second part of these programs, the three-stripe garment (Adidas?) of columnist Guillaume Genton also benefited from “ 140 visualisations ». On January 30, finally, one of the anonymous guests of TPMP presented as a « hacker » wearing a sweatshirt whose logo and brand (Binance, a cryptocurrency exchange), hidden during the first part of the sequence, were then discovered during the last six minutes of the intervention, benefiting from about ten visualizations on the screen.

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The Arcom sanction comes barely three weeks after the fine of 300,000 euros imposed following comments made on the air by Cyril Hanouna against the mayor of Paris, Anne Hidalgo.

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