2023-11-02 20:51:00
In the July-September (4th quarter) results announced by Apple on the 2nd, sales decreased. This is the fourth consecutive quarter of declining sales and the first long-term slump since 2001. This was due to sluggish demand for Mac computers and concerns regarding China’s smartphone market.
Sales for the July-September period decreased to $89.5 billion (approximately 13.47 trillion yen). The average market estimate was $89.4 billion. Apple did not provide formal guidance for the October-December period (first quarter).
The results suggest that Apple’s Chinese market is slowing down more than feared. Sales in Greater China were $15.1 billion, well below the $17 billion expected by analysts.
Apple shares fell 1.5% in following-hours trading following the close of regular trading in New York.
Sales of the smartphone “iPhone” were $43.8 billion, slightly higher than the average market estimate ($43.7 billion).
Mac sales were $7.61 billion, falling short of market expectations ($8.76 billion).
Original title:Apple Revenue Drops as China and Mac Sales Miss Estimates (1)(excerpt)
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