2023-09-09 15:38:04
Published on September 9, 2023 at 5:38 p.m. Modified on September 9, 2023 at 5:39 p.m.
The arrival of the USB-C connector, a more powerful chip, a better quality photo sensor, new colors… This Tuesday, September 12, Apple must unveil its new iPhones at 7 p.m. (Swiss time), which will be marketed a few days later . Simple developments are expected, nothing extraordinary a priori. At Apple’s headquarters in Cupertino, California, the multinational’s management must have something else on their minds these days: far from this traditional early fall conference, it is rather the situation in China that must be tormenting the days, and nights, of Tim Cook and his team.
The Apple director is carefully watching what is happening in Beijing, because the news in recent hours is not good for him. Wednesday, the Wall Street Journal revealed that Beijing had ordered officials at central government agencies to no longer use iPhones or other non-Chinese brand phones for work or bring them to the office. According to the American daily, the instructions were given to employees by their superiors in focus groups or workplace meetings.
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