2023-12-27 21:44:27
2023 is coming to an end! For Apple, 2023 will have been a year of transition. Some new features but also some missteps. A look back at 5 missteps that marked 2023.
Apple is a company that has always been known for its innovation and design. However, the year 2023 was marked by a few missteps on the part of the Apple brand.
1. An Apple Pencil range that is difficult to understand
In 2023, Apple launched two new Apple Pencils, the Pencil 2 and the Pencil USB-C. These two products are very similar, which has created some confusion among consumers.
The choice of Apple Pencil will depend on the model of iPad you have or plan to buy. Now, some are only compatible with one type of Apple Pencil, others accept two. You will need to be careful regarding the model you want to buy.
2. An AI that doesn’t show itself
© Unsplash
Artificial intelligence (AI) is an area in which Apple has invested heavily in recent years. However, in 2023, the Apple brand has not presented any major new innovations in AI.
The main new features of the year were the integration of AI into Siri’s translation function and the ability to use AI to identify objects in photos.
This lack of innovation was disappointing for some Apple fans, who expected the Apple brand to do more to take advantage of AI.
3. A year without new iPads
In 2023, Apple has not released any new iPads. It was the first time since 2013 that the Apple brand let a year go by without presenting new tablet models.
The move was criticized by some analysts, who believe Apple missed an opportunity to revive the iPad market. But the Cupertino company would keep some new cartridges for the year 2024.
4. The deployment of USB-C: a concession to the European Union
In 2023, Apple announced that it would deploy USB-C on all of its portable products by 2024. This decision was taken following pressure from the European Union, which wants to impose USB-C as single standard on all electronic devices.
The arrival of this new port is a victory for some. Especially those who appreciate the versatility of USB-C. However, others have criticized Apple, saying that the apple brand has given in to pressure from the European Union.
Indeed, the transition to USB-C was a painful one. After 11 years of Lightning, a lot of accessories had to be changed. Whether in vehicles or in the workplace. This change created real chaos among users.
5. 8 GB of RAM in 2023: insufficient memory
In 2023, Apple continued to offer 8 GB of RAM on most of its MacBooks. This amount of memory is insufficient for some users, who want to be able to use resource-intensive applications, such as video games or video editing applications.
Many analysts and users are shocked that in 2023 they are paying so much for so little memory. They believe that Apple should offer more RAM on its products, in order to meet the needs of the most demanding users.
It is obvious that everything is not to be thrown away, but the year 2023 was marked by a few missteps from Apple. These errors were disappointing for some fans of the Apple brand, who expected Apple to continue to innovate and offer quality products.
It remains to be seen whether Apple will be able to get back to the table and rectify the situation in 2024.
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