2024-02-02 20:03:52
But many companies, experts and individuals were eagerly awaiting Apple’s first device. The company has a reputation for only launching highly sophisticated products that set the standard for the industry.
– “Personas” –
Tim Cook came to the Apple store on Fifth Avenue in New York on Friday to greet the first customers, to the applause of the staff.
“This is the technology of tomorrow, today,” he told ABC News. “We think we have priced it right for now.”
Early reviews are mixed.
It’s an “impressive product, which took many years of work and billions of dollars of investment”, but “even following trying it, I still have no idea who is going to use it and for what,” wrote the New York Times.
Testers say they are fascinated by the image quality and ease of use: just stare at an app and tap your fingers to open or close it.
But they are annoyed that the battery is bulky and make fun of the “personas”, these strange photorealistically rendered avatars which represent users during videoconferences.
“The headset has the typical characteristics of a first generation product: it is heavy, the battery runs out quickly and ouch the personas…” summarized Wall Street Journal journalist Joanna Stern.
“But without these flaws, we can imagine that it will be more pleasant to wear this headset than to hold a phone in front of your face,” she said. “And for working and watching movies, it’s really not bad.”
The iPhone maker presents the headset as its first foray into the field of “spatial computing.”
It allows you to have virtual screens of different sizes around you, to work, chat with friends or watch videos.
– “Just the beginning” –
Criticized for the lack of applications available on the Vision Pro – their number was recently estimated at 150 – Apple has stepped up and announced on Thursday that it now had more than 600.
“These incredible apps will change the way we experience entertainment, music and games,” promised Susan Prescott, Apple’s vice president of Worldwide Developer Relations.
Very popular platforms, such as Netflix or YouTube, have chosen not to design ad hoc applications for the Vision Pro at the moment, unlike Disney, which must provide 150 films in 3D from launch.
The Vision Pro can be tested by appointment in Apple stores in the United States, to help consumers get to grips with the new object.
Analysts at Wedbush Securities expect Apple to sell around 600,000 units this year.
“This is only the beginning for Vision Pro,” said Dan Ives, one of the experts at this research firm.
“The next version of the Vision Pro will cost much less, around $2,000,” he predicts. “We also believe that future models will resemble sunglasses and offer a much wider range of functionality to users.”
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