iPhone users may soon see more ads in their pre-installed apps. According to a new report, Apple is indeed considering introducing more ads to boost its revenue.
When you buy an iPhone like the next iPhone 14 which would not cost more than its predecessor when it is released, some pre-installed applications already contain . This is particularly the case of the App Store, Stock Exchange or News. However, according to a new report, Apple is considering introducing ads in other pre-installed apps from the iPhone.
According to Mark Gurman of Bloomberg renowned for the reliability of his sources, Apple would have recently tested internally ads in Maps. The Cupertino company could also decide to integrate into other applications such as Apple Podcasts or even Books.
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Apple apps like Maps, Podcasts and Books may soon have more ads
This is obviously not good news for iPhone users who do not necessarily want to see even more advertisements than usual. Anyway, Apple would have a way to inflate its revenue from . To give you an idea, Todd Teresi who is Apple’s vice president of platforms would like the company’s annual revenue to go $4 billion to double digit billions.
To achieve its goal, the Cupertino company has already revealed that it plans to add content in the App Store, including within individual app pages and the Today section of the App Store. Apple further explained that: Like our other ad offerings, these new ad placements are built on the same foundation – they will only contain content from the apps’ App Store-approved product pages and adhere to the same rigorous privacy standards. ».
For example, with additional ads in the Maps app, Apple could offer businesses like restaurants pay a fee to appear higher in search results. Finally, the Cupertino company which reportedly asked its Taiwanese suppliers to avoid “Made in Taiwan” labels has not yet confirmed the addition of these new advertisements in the pre-installed applications. We should know more soon.
Source : Digital Trends