2023-12-20 21:13:28
New information from Bloomberg realize that the Apple would have accelerated production Vision Pro looking at one launch in February 2024. According to people familiar with the matter, the company’s idea is to have mixed reality headset units (augmented and virtual) ready to be shipped to consumers at the end of January.
According to the information, the factories responsible for producing the Vision Pro in China have been working “at full speed” for several weeks. Furthermore, just today, Apple sent an email encouraging developers to “get ready for Vision Pro”, which can also be interpreted as a sign that its launch is close.
The article, written by journalist Mark Gurman, also opened up the possibility that production bottlenecks could end up delaying the launch, given the complexity of the device. Asked about this information, an Apple representative obviously declined to comment on the matter.
The Cupertino giant also plans to send at least two employees from each of its stores to its offices to provide them with training on how to demonstrate Vision Pro to customers. According to sources heard by Bloombergthese tests are expected to take place in “waves” in the first week of January and will consist of two-day sessions.
During these sessions, employees will be instructed on how to handle the mixed reality headset and how to present it to customers. They will also need to learn how to adjust various aspects of the headset, such as its strap and ZEISS prescription lenses.
All these rules, of course, must be passed on to the rest of the Apple Store employees. The company, as previously mentioned, would also be considering using an app on its devices to scan customers’ heads and determine the best fit for the Vision Pro.
Unlike what happened with the Apple Watch in 2015, for example, Apple would still be interested in a slightly more discreet launch, in order to better control the public’s perception of the product. Finally, in addition to ordinary consumers, the company also wants to win over consumers in the corporate and educational markets.
1703128436
#Apple #planning #launch #Vision #Pro #February