After leaving Jony Ive of the position of head of design and Applewho assumed part of the position was Evans Hankey. She, however, spent only three years heading that area of the company, having announced that she will be leaving her job soon. Since then, the company has been struggling to decide on the next vice president of industrial design.
And finally, a decision was made: no one was chosen! Apple ended, according to journalist Mark Gurman, eliminating this position. From now on, the group made up of around 20 industrial designers from Maçã will respond directly to Jeff WilliamsCOOChief operating officeror director of operations”>1 from the company.
Furthermore, according to the Bloomberg, employees will gain more meaningful roles with the change. This arrangement angered some team members, as reported by the outlet. Alan Dyevice president of human interfaces, who was tipped to take over the now former leadership, will continue in his current position.
The measure is quite surprising if we look at the history of Apple, a company that has always had design as a cornerstone of its products. In the authorized biography of Steve Jobsco-founder of Maçã, for example, we can observe this in that he enjoyed personally following the process of creating the design of devices, including traveling with Ive to factories in Asia to supervise production.
Even so, with the privilege of the “crystal ball” that commenting on events after they happen gives us, the design area was losing protagonism within the company. Last year, the Bloomberg reported that the operations sector was gaining more importance, as well as echoed the speech of a former Apple designer, who said that “pressures from outside” increased after Jobs’ death.
To be plot twist no one expected, huh?
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