Greg Joswiak, vice-president of marketing at Apple, was asked regarding the possible wishes of the apple brand to follow this new European law.
Pour 2024, all electronic devices that will be sold in Europe, will have to use a universal USB-C charger. This type of charger is already widely used by many high-tech brands. Unlike Apple, which does not currently use it. The Californian company then launched the Lightning charger in 2012, which only worked on iPhones, iPads, etc.
But Apple will have to respect this new European legislation: “We will have to comply with this decision, we have no choice but to comply with local legislation as we do all over the world“, the vice-president of marketing for the apple nevertheless regrets that the government is so prescriptive and confirms the lack of enthusiasm that Apple will have to respect this new decision.
Bye bye le Lightning
As a reminder, Apple no longer provided chargers with its new phones and this therefore became an additional income for consumers. The brand had defended itself by betting on the ecology card and pointing out that everyone already had a lightning charger and that providing a new one for each new phone would have been wasteful.
