Apple will develop two new advertising inserts on the App Store

In this summer period, Apple took the opportunity to arrange theApp Storeand more specifically to develop its activity by adding two new inserts, one on the homepage Todaythe other on the pages of each application. These last two should appear shortly. Currently, she has of them dedicated slots, the first in the main tab Research and the second in the results of the latter.

In the example provided by our American colleagueswe note the new slot in the second position of the home page, clearly identity as such by the small blue pictogram Announcement. This approach is obviously not neutral, it will certainly allow developers to make themselves known outside of research (on the first page, the most visited).

On the Apple side, there are at least two advantages, the first is financier ( will not be free), the second legal ! Indeed, by this means, the firm can subtly argue that it not only promotes its own applications but also third-party programs. This has already been criticized by the European Commission.