Apple Vision Pro has no “magic bullets”, says Zuckerberg

2023-06-09 00:10:05

During an internal meeting, the CEOChief executive officeror executive director.”>1 do Meta, Mark Zuckerbergaddressed the announcement of the Apple Vision Pro and expressed his views on Apple’s new product. According to The VergeZuckerberg highlighted the disparity in values ​​and vision between Meta and Apple.

At first, the tycoon acknowledged that he had not yet seen the Apple Vision Pro in person, but stated that they have not been presented “magic solutions” that the Meta had not previously explored and considered.

Zuckerberg also pointed out that the headset has a high-resolution screen and incorporates advanced technologies, resulting in a significantly higher cost compared to to the newly announced Quest 3.

The Meta executive emphasized that his company’s objective is to offer accessible products to everyone. While the Vision Pro retails for $3,500, the Quest 3 will start at $500, making it easier for a wider audience.

Zuckerberg also noted that the Apple Vision Pro seems to promote a more isolated experience, contrasting with Meta’s commitment to creating a fundamentally social metaverse.

It’s regarding people interacting in new ways and feeling closer in new ways. Our device is also regarding being active and doing things. In contrast, all the demos they showed were of one person sitting on the couch alone.

While Zuckerberg acknowledged that Apple’s approach might be considered a vision for the future of computing, he said it’s not the desired direction for Meta. He highlighted the company’s focus on innovation to ensure inclusivity and accessibility along with the millions of Quest units sold.

A few days before the start of WWDC23, inclusive, Meta announced Quest 3, which should be released later this year. The device, according to the company, has a thinner and more comfortable design than the previous version, a high-resolution screen and improved graphics performance; more details are expected to be released on September 27th.

Zuckerberg then concluded his remarks by expressing excitement and optimism for Meta’s efforts, believing that his vision and approach for the metaverse will succeed in the end. He emphasized that the journey ahead will be “fun”.

As we know, Apple Vision Pro will only be available on early 2024 for snacks US$3,500 and, initially, just us usa. Announced last Monday, the device arrives to further intensify competition in the growing market for mixed reality devices — and it seems to have already had an effect.

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