2023-06-15 04:08:00
Update (06/15/23) – JB
After the widespread impact of patent that Huawei has for use of the name “Vision Pro” in Chinasources in the industry revealed that the Apple must send emissaries in search of negotiating the situation with the manufacturer.
People with close knowledge of the internal processes of China’s intellectual property body (CNIPA) say that Apple only has two choices: pay royalties to Huawei or register a completely different name for its mixed reality glasses.
However, even to pay Huawei, the company needs to negotiate with the company if it is willing to give up the “Vision Pro” brand, which can even be used in a competing glasses.
It is not yet clear what Huawei’s reaction will be, but the company registered the name Vision Pro in 2019 and this prevents Apple from opening any type of dispute at the CNIPA.
For now, the companies do not comment on the matter, but the payment of royalties can give Huawei good bargaining power and this will certainly be analyzed by the Chinese.
Original text (06/12/23)
Apple may face naming issues for its new Vision Pro mixed reality headset. That’s because the Huawei registered the trademark much earlier from the Cupertino company.
According to data collected from China’s intellectual protection agency, Huawei requested registration of the name “Vision Pro” in May 2019. That is, regarding four years ago, something that prevents Apple from starting a dispute over the brand as it happens here in Brazil by the name iPhone.
Huawei’s patent received registration number 38242888 and this gives the company the exclusive right to exploit the name until December 31, 2031. The Huawei trademark is also used to designate an augmented reality device, virtual reality glasses, radio device and much more.
As Apple glasses are a product that has the same characteristics as the name registered by Huawei, everything indicates that the American company you will have to use another brand for your glasses in China.
There are chances that Apple will try to negotiate with Huawei the right to use the Vision Pro name in China, but that depends on the payment of royalties.
Despite the small problem in China, Apple will be able to use the name “Vision Pro” in the global market, since Huawei’s patent is valid only in China.
That’s because the company sells products like Smart TVs and even smart glasses that use the name “Vision” on Chinese soil, something that may have prevented the trademark from being registered in other countries.
What name will Apple be able to use in China? Do you believe that the company will negotiate with Huawei? Tell us your bet and expectation here in the comments field.
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