2024-02-28 20:03:20
The Apple Car is an idea that the Cupertino tech giant has been experimenting with for about 10 years.
However, after spending years on the project, the company finally decided to discontinue its efforts to produce its electric vehicle.
Instead, sources suggest that Apple employees who participated in the project will focus on generative AI in the future.
Apple has reportedly closed the door on its automotive initiative to focus its attention on generative AI.
The Apple Car initiative is reportedly being abandoned after years of delays and slow progress. Instead, Apple employees who were working on “Titan” will shift their focus to working on generative artificial intelligence (AI).
A source “familiar with the matter” told Reuters of the abandoned initiative. If the movement proves permanent, it will mean the end of the car. Unfortunately for those anticipating the company’s mobility solution, this is the latest in a series of disappointments.
For example, Apple intended to launch its electric car in 2026 as a fully autonomous option, qualifying as SAE 5 above levels 3 and 4. The company then backtracked on those goals.
Instead of a 2026 launch and SAE 5, the possible Apple Car could have hit the streets in 2028 with a Level 2+ application.
What’s more, the concepts during the development of Apple’s electric vehicle did not inspire much confidence. Previews suggested the car would adopt the aesthetics and experience of a soulless mobility solution.
If that solution were, well, you know, designed by Apple. In fact, initial plans suggested a car without pedals or a steering wheel.
Taking a look at the concept art suggests that a playlist should be carefully curated rather than taken anywhere. One thing is for sure: it would have been something spectacular.
Either way, we shouldn’t expect an autonomous vehicle from the company anytime soon. However, the tech giant’s advances in AI could affect mobility in the future.
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