2023-08-03 23:54:16
Os services from Apple surpassed the mark of 1 billion paid subscriptions. The good news for Apple was revealed in the audio conference regarding the company’s fiscal 2023 third quarter data, which was released earlier.
In the last fiscal quarter, revenue from subscriptions increased by 8.2% compared to the same period last year, totaling US$21.2 billion. This result was driven by several factors, such as the record number of active Apple devices in the world, which is the highest ever.
Another factor that certainly boosted the new record was the sale of new iPhones, which continues to grow in emerging markets, as highlighted by the CEOChief executive officeror executive director.”>1 Tim Cook:
We had an all-time revenue record in Services during the June quarter — driven by more than 1 billion paid subscriptions — and saw continued strength in emerging markets thanks to robust iPhone sales.
Although he did not directly mention the Brazilas on other occasions, it is not frivolous to deduce that our country may be included in that combo of “emerging countries” that saw the sale of iPhones increase — something that had already happened in the previous quarter, to the point that sales of new Apple smartphones had record hit here.
Even without presenting a segmentation by services, Tim Cook pointed out that Apple TV+ reached a quarterly revenue record — that, in the midst of the boom generated by the last season of “Ted Lasso” and for the establishment of new successes, such as the series “Silo”.
Apple services also include Apple Music, Apple Arcade, Apple Fitness+, iCloud+, Apple News+ (not available in much of the world) and, of course, Apple One (a package that offers some or all of them for a more affordable price).
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