2023-05-01 20:29:25
Even though it was launched a little less than a month ago, the Apple Savings (Apple’s savings account) seems to have already reached exceptional numbers.
A new article from Forbes revealed today that, according to internal sources, users would have deposited almost $1 billion in service in just four days of existence. Still according to sources on the site, about 240 mil accounts were made when the modality was launched.
Everything leads to believe that this imminent success is due, among many factors, to the fact that the company offers a yield of 4.15% per yeara rate that some US banks seem not to offer.
According to Bankrate, an American consumer financial services company, the average annual return of financial institutions in the US is 0.24%. Comparatively, the Goldman Sachs gives an annual return of 3.9% on Marcus, an online “savings account” managed by Apple’s own partner.
already the Bask Bankanother American bank, has a profitability rate of 4.75% per year — but even so, it should not have customers as loyal as Apple users, who manage to open an account like this in a few minutes and can use it it with practicality.
By contrast, this is new ground for Apple. Thus, it is a matter of time before it is targeted (once again) by antitrust agencies. The App Store, for example, has been heavily criticized by European regulators.
wanted by Forbes, Apple declined to comment on Apple Savings statistics. Now, we can only wait if the Cupertino giant will reveal more details about the savings account during the presentation of the results of its fiscal 2023 second quarter, scheduled for this Thursday.
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