In a new chapter in the ongoing spat between Apple and European authorities, the news will not please EU users who are eagerly awaiting the arrival of Apple’s signature artificial intelligence (AI) features. While giants like OpenAI, Google and Microsoft have signed the recent pact on AI proposed by the European Union, Apple chose not to join.
Second PoliticoApple said it is “engaged” with EU regulators to bring the features of Apple Intelligence to European users, but the decision not to sign the pact shows that the discussions are far from resolved.
The new AI pact, promoted by the European Union, has already won the support of 115 companies, many of them among the main players in the global AI sector, including Adobe, Amazon, Google, Microsoft, Samsung and OpenAI:
Despite the broad consensus, two tech giants have decided not to join: Apple e Meta. This choice could have significant repercussions, both for companies and European consumers.
The pact on AI, which complements the regulations ofAI Act of the EU, was designed as a voluntary initiative to encourage companies to adapt to future European AI regulations in advance. THE’AI Act will be implemented gradually over the next few years, but the pact aimed to proactively enforce some rules by companies.
As reported by Politico:
The European Union’s initiative to accelerate enforcement measures on artificial intelligence got off to a rocky start on Wednesday, as tech giants Meta and Apple did not join the pact.
An interesting aspect to monitor will be the impact this decision could have on sales of the new one iPhone 16 in EU countries. The features of Apple Intelligence they were one of the most anticipated new features, but the lack of these features in Europe could discourage some users from switching to the new model. The absence of a deal could further slow down the rollout of Apple’s AI features in the European market, impacting user experience.
From a strategic point of view, Apple seems to be cautious in accepting these new regulations, probably worried about the impact they could have on its ecosystem. However, with competitors such as Google and Microsoft openly embracing the AI pact, Apple risks losing ground, especially in markets such as Europe, where technological regulation is increasingly stringent.
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