Digiday, a media specialist site, reported on the 12th that Apple is considering adding advertisements to Apple TV Plus.
According to the report, Todd Theresi, vice president of platforms at Apple, was recently meeting with executives from the industry.
An agency official, who requested anonymity, agreed to meet with Vice President Theresi in November to discuss TV -related issues, Digiday reported.
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He said Theressi had expressed interest in expanding its business.
In particular, Apple has made it clear that there is a huge opportunity in the market and that it will only pursue work when it is confident that it will not jeopardize its relationships with its current customers, the official said.
