2023-06-06 00:20:28
Apple on Monday unveiled a long-talked about device that will position its users between the virtual and real worlds, while testing the tech trendsetter’s ability to popularize new gadgets after others have failed. capture the public imagination.
After years of speculation, Apple CEO Tim Cook celebrated the arrival of the modern glasses, dubbed the “Vision Pro,” at the company’s annual developer conference held on the Cupertino, California, campus.
“This represents the start of a journey that will bring a new dimension to powerful personal technology,” Cook told the audience.
Although Apple executives gave an extensive look at the device’s capabilities during the last half hour of Monday’s event, consumers will have to wait to get their hands on the device and prepare to pay a hefty price tag. The Vision Pro will retail for $3,500 when it hits stores early next year.
The device could become another milestone in Apple’s tradition of releasing groundbreaking technologies, though the company hasn’t always been the first to try its hand at making a particular device.
Apple’s lineage of innovation dates back to when Steve Jobs sold the first Mac computer in 1984, a tradition that continued with the iPod in 2001, the iPhone in 2007, the iPad in 2010, the Apple Watch in 2014, and its AirPods in 2016. .
The company noted that it has drawn on its decades of experience in product design over the years it has spent working on the Vision Pro, which Apple says has more than 5,000 patents involved. The glasses will be equipped with 12 cameras, six microphones and a variety of sensors that will allow users to control them and control various applications with just their eyes and hands. Apple has also developed technology that allows you to create a three-dimensional digital version of each user to display during video conferences.
If the new device turns out to be a niche product, it would leave Apple in the same bind as other big tech companies and startups that have tried to sell devices or glasses equipped with technology that either draws people into artificial worlds or projects images. images with landscapes and things that are actually in front of them, a format known as “augmented reality”.
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