2023-06-01 23:50:40
A Bloomberg revealed today that Apple has an ambitious plan to revitalize its physical presence in global retail by 2027, with the aim of improving the shopping experience for customers and dealing with internal and external issues – such as the unionization of its employees, for example.
According to the report, the company is in discussions to open 15 new stores in the Asia-Pacific region, another 5 in Europe and the Middle East, and another 4 in the United States and Canada.
In addition, Apple is also expected to renovate or relocate 13 stores in North America, 6 in Asia and 9 in Europe. These efforts will result in a total of 53 new, relocated or remodeled stores over the next 4 years.
Key highlights of Apple’s retail expansion plan include:
- Opening of the first store in Malaysia, located in Kuala Lumpur — as rumors predicted;
- Launch of three new stores in India;
- Change of location of Apple Opera (in Paris) and opening of a store next to the Battersea Thermoelectric Power Plant (in London) — information that has also already been speculated;
- Expansion of presence in Miami (in Florida);
- Possible shop at Jing’an Temple Square (in Shanghai).
Among these developments, Apple plans to remodel the store Tice’s Corner (New Jersey) — which is currently closed for renovations —, in addition to relocating several stores in the US and Canada, and opening new stores in Wenzhou (China) and at the Birkdale Village mall (North Carolina).
As mentioned, the remodeling and expansion efforts are aimed at revitalizing Apple’s retail presence and enhancing the overall shopping experience. Still, it is important to note that the plans described are still subject to further discussion and may change over time.
It’s a shame we don’t have news related to Brazil and Portugal…
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