2023-08-14 21:45:08
Apple just released another campaign ad “Pay the Apple Way” (“Pague do Jeito da Apple”, in free translation); in it, the company highlights the simplicity and efficiency of the Apple Pay compared to other online payment methods.
In the new commercial, Apple uses humor to show a woman facing frustrated attempts to resolve captchas when making an online purchase. Despite your efforts to select photos of traffic lights and animals, the responses are rejected.
At the same time, another woman in the same scene, who chooses to use Apple Pay, is able to purchase a pair of sunglasses in a matter of seconds, without facing any obstacles — just authenticating with digital biometrics via Touch ID.
You can fill in all the information to buy something online and get stuck in a captcha puzzle. Or simply pay with Apple Pay.
The message is clear: with Apple Pay, consumers can avoid the hassles and delays common when shopping online and enjoy a smooth and efficient payment experience.
This commercial is the latest in a series of ads the company has produced to promote the benefits and ease of Apple Pay. The campaign began earlier this month with the right to disclosures on social networks and billboards.
It remains to be seen if Apple plans to release more commercials following this theme, but with the impact and positive reception from the public, it would not be surprising if more fun and relatable pieces are on the way.
Update, by Douglas Nascimento08/14/2023 at 7:30 pm
Apple released another commercial on YouTube, also focused on the practicality offered by Apple Pay — now, however, with the scenario of using the service with a traditional machine, through the iPhone.
The new piece follows the same logic as the first: while a woman struggles to carry out a transaction by inserting a physical credit card into the machine, an Apple Pay user does it in just three seconds, just performing the facial unlocking and bringing the iPhone close .
The series of commercials has been showing how versatile Apple’s payment system can be — working on the most different devices and scenarios that users may experience.
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