Apple Pay Expands to Uruguay, Further Expanding its South American Presence
Even in its 10th year, Apple Pay continues to expand its reach, entering new markets around the globe.
The latest to join the roster is Uruguay, according to Apple server sleuth Aaron, who shared the development publicly on X.
More details can be found at the official website https://www.apple.com/la/apple-pay/
Apple’s regional availability page for Apple Pay is also expected to be updated soon.
This expansion follows closely on the heels of Apple’s activation of its mobile payment service in neighboring South American country Paraguay less than a month ago.
With the launch in Uruguay, Apple Pay is now available in six South American countries. The other countries in the region offering Apple Pay include Argentina, Brazil, Chile, and Colombia.
Apple Reinventing Its Payment Strategy
Meanwhile, Apple is restructuring its approach to installment payments, replacing its discontinued Apple Pay Later service with integration from third-party services.
Both **Affirm** and Klarna now enjoy Apple Pay integration at checkout.
What are some future prospects for Apple Pay’s growth within the South American region?
## Apple Pay Goes to Uruguay: A Conversation with Fintech Expert Juan Perez
**(Intro Music)**
**Host:** Welcome back to Tech Talk! Today, we’re diving into exciting news in the world of mobile payments. Apple Pay, Apple’s popular contactless payment system, has just launched in Uruguay, marking another step in its expansion across South America. Joining us to discuss the significance of this move is fintech expert Juan Perez.
Welcome to the show, Juan!
**Juan Perez:** Thank you for having me. It’s great to be here.
**Host:** So, Juan, Apple Pay’s presence in Latin America has been growing steadily. Why is Uruguay a significant addition?
**Juan Perez:** Uruguay is an intriguing market for Apple Pay. It boasts a tech-savvy population with a high rate of smartphone penetration. Additionally, the country has seen a noticeable shift towards digital payments in recent years. This expansion positions Apple to capitalize on a growing market eager for convenient and secure payment options.
**Host:** Can you elaborate on the broader trend of digital payment adoption in South America?
**Juan Perez:** Absolutely. The pandemic accelerated the adoption of contactless payments across the region. People became more comfortable with digital transactions, driven by concerns about hygiene and convenience. Uruguay’s strong internet infrastructure and a favorable regulatory environment have further fueled this growth.
**Host:** We see from a recent report by World Population Review [[1](https://worldpopulationreview.com/country-rankings/apple-pay-supported-countries)]that Apple Pay is now available in several South American countries. Where do you see Apple Pay heading in the region?
**Juan Perez:** I anticipate continued growth. As more countries embrace digital payment solutions, Apple Pay’s user base will likely expand proportionally. We may also see Apple partnering with local banks and financial institutions to offer exclusive promotions and incentives, further encouraging adoption.
**Host:** That’s fascinating. This expansion into Uruguay certainly paints a picture of Apple Pay’s ambition in the global market. Juan Perez, thank you so much for your insights.
**Juan Perez:** My pleasure.
**(Outro Music)**
