Apple maintained vice leadership of the smartphone market in the 2nd quarter of 2023

2023-07-18 13:59:11

Just like the computer market, the smartphones is showing the first signs of recovery after six consecutive quarters of decline, according to new worldwide data for the second quarter of this year.

Numbers released by Canalysfor example, show that the global smartphone market has fallen 11% in the last three months compared to the same period last year.

As for manufacturers, Samsung kept the lead with 21% of the market, while Apple took second place with 17% do market share — so that both practically maintained their market shares from the second quarter of 2022. The ranking also includes the Xiaomi (13%), a OPPO (10%) ea vivo (8%).

Data shared by Counterpoint Research show a similar scenario, so that Samsung took first place with a market share of 22%, while Apple remained in second place, again with 17% — again followed by Xiaomi (12%), OPPO ( 10%) and alive (8%). Overall, all manufacturers saw declines in sales, culminating in an 8% market retraction.

Both firms agreed that the premium smartphone segment continued to grow in the face of the general decline (even softening it), as the consumer is opting for a “superior experience”. According to the data, more than one in five smartphones sold in the last quarter belonged to this category.

iPhones 14 Pro e 14 Pro Max
iPhones 14 e 14 Plus

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