2023-07-03 07:03:26
According to a newspaper report, Apple is cutting the production targets for the new data glasses due to technical problems. The Chinese contract manufacturer Luxhare is expected to assemble fewer than 400,000 units of the “Vision Pro” in 2024, the “Financial Times” wrote in its Monday edition, citing insiders. Originally, Apple aimed internally for a sales target of one million copies within the first twelve months following the market launch.
The newspaper cited the complexity of the product as the reason for the forecast reduction. This makes mass production difficult. Above all, problems were caused by high error rates with the micro-LEDs for the screens of the data glasses. For this reason, the launch of a cheaper entry-level version will also be delayed.
Apple introduced the long-awaited “Vision Pro” a few weeks ago. The data glasses are used, among other things, to immerse oneself in virtual worlds. In addition, apps or objects can be projected into the surrounding space. The control should be done exclusively via eye movements, hands and voice. The device, which starts at $3,499 (€3,220), is expected to be available in the US in early 2024.
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