2024-01-21 16:32:38
Apple started pre-sales of its Vision Pro computer glasses on Friday, with which the iPhone company is entering a new product category for the first time in almost a decade. The device called Apple Vision Pro, which starts at $3,499 (€3,214) excluding taxes, will hit the market on February 2nd. Apple wants to establish a so-called “spatial computer” with which users can display digital content within their real surroundings.
The Apple Vision Pro will primarily compete against the Quest glasses from the Facebook group Meta. Meta originally specialized in virtual reality (VR), in which users completely immerse themselves in digital worlds. But the current Quest 3 model in particular can also display the real environment. The Quest 3 is sold by Meta for $500. The group is investing billions in the business, but so far it has remained a niche market. Apple is betting on a better experience with its more expensive device. The Vision Pro costs $3,899 in the most expensive version with one gigabyte of memory.
Apple sees a future for its glasses in, among other things, surgery, aircraft repairs and education, reported the financial service Bloomberg, citing an internal video from the company.
The Vision Pro records the environment with cameras and displays it together with the additional content on displays in front of the eyes. Apple advertises the possibility of using the glasses to distribute virtual displays for working in the room, to watch films as if on a large screen or to refresh memories using 3D videos recorded with the iPhone. In the coming days, the group will get a first impression of how many customers find this vision attractive enough to spend $3,500.
Apple is initially only launching the Vision Pro in the USA. It is unclear when it might come to Europe. The company most recently moved into a new product category in 2015 with its computer watch Apple Watch.
A striking element of the Apple glasses is the display on the outside, which can show the user’s eye area. When ordering, you should have your face scanned with the FaceID sensors of an iPhone or iPad so that Apple can choose the appropriate form of sealing off external light.
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