Apple is aiming to acquire the Premier League broadcasting rights this time?

Reports have emerged that Apple is preparing to bid to acquire the broadcasting rights for the English Premier League, which is said to be the world’s best professional soccer league.

Professional football clubs sell the broadcasting rights to broadcast matches on TV and streaming services and earn a lot of money from them. The English Premier League, which has the highest income from broadcasting rights in the world, costs 1.6 billion euros for broadcasting rights for a year.

Apple is also jumping into this business of broadcasting rights for professional soccer leagues. Apple announced in June 2022 that it has become the only platform to live deliver all Major League Soccer MLS games, an American professional soccer league, on Apple TV. According to reports, Apple paid $2.5 billion to acquire MLS broadcasting rights for 10 years following 2023.

Then came a report that Apple was trying to participate in a bid to acquire the Premier League broadcasting rights. Apple has recently increased interest in football, and in January 2023, it even put out a documentary surrounding the idea of ​​the European Super League. Also in February, MLS matches will be available to watch on the Apple TV app. The three-year broadcast rights contract with Sky Sports and BT Sports for the Premier League will expire in 2025. As a result, bidding for the Premier League broadcasting rights following 2026 will begin in late 2023.

Analysts say that clubs in the Premier League have a number of wealthy Americans, such as the owner of Chelsea, and they seem to want to give support to American technology companies because they are convinced that the current broadcasting fee, which is 5.1 billion pounds over three years, is underestimated.

In addition, it is explained that Apple TV will not be able to exclusively distribute Premier League games like MLS because the Premier League has adjusted the broadcasting rights contract so that a single broadcasting station cannot acquire the right to broadcast all games. Related information this placecan be found in