A Apple would have again postponed the mass production of his long-awaited mixed reality headsetso the device may not be revealed in the Worldwide Developers Conference (WWDC) 2023 — whose opening keynote will take place on June 5 — according to the analyst Ming-Chi Kuo.
In a tweet, Kuo explained that Apple is “not very optimistic” that the headset will be able to recreate an “iPhone moment”. As a result, the company opted to delay the device’s mass production schedule until the end of Q3 2023 (thus, until the end of September).
Kuo believes that the alleged delay adds to the uncertainty “whether the new device will appear at WWDC 2023, as widely expected by the market.”
The delay also means the headset’s 2023 sales forecasts will be even lower than previously thought, with Kuo slashing its bet to somewhere between 200,000 and 300,000 units — previously, around half a million units were expected to be sold. marketed this year.
The concern about the device’s sales is partially anticipated by the weak moment of the market, catalyzed by the economic crisis and even by the hardware’s own (alleged) specifications, including the weight of the device, the availability of applications for the headset ecosystem and its high price. sales — which can be up to $4,000 or more, according to Kuo.
These issues have even been noted within the company itself, where employees have serious concerns about the headset’s prospects.
How much doubt…