2023-12-17 15:00:00
Although present in many companies, especially in the United States, Apple devices are not unanimous in the corporate world. Despite its high durability, product quality and good resale price, many companies were (and still are) afraid of acquiring them.
But, somehow, this scenario is changing — at least that’s what it shows a recent survey [PDF] promoted by Dimensional Research, sponsored by Kandji.
Dimensional Research provides practical market research for technology companies; Kandji is an Apple device management and security platform.
The main objective of the research was to capture concrete data about the experiences and opinions of employees at large companies in relation to Apple devices. An online questionnaire was sent to independent sources of IT professionals responsible for deploying and managing employee devices in large companies.
A quota has been established to guarantee a minimum of 100 C-level executives (CIO, CTO, CISO, etc.). Several questions were asked about current usage and opinions regarding Apple devices, including notebooks and desktops (Macs), iPhones and iPads. The survey was conducted in English and responses were collected between May 25 and June 2, 2023.
A total of 315 qualified participants completed the survey. They all had direct responsibility for selecting, delivering, or managing Apple devices to employees, and worked at companies with more than 500 end-user devices and more than 1,000 employees. Participants represented a wide variety of hierarchical levels, sectors and global regions.
Themes such as:
- How has the use of Apple devices in large companies changed over time?
- What business advantages do they provide users?
- How do IT professionals perceive the productivity and security of Apple devices compared to other options?
- What is the status of existing device management technology for Apple devices?
Many interesting data can be found in the research findings. Let’s list some of them.
Firstly, it was noted that the use of Apple devices it’s growing up in companies — 76% of them report an increase in the use of Apple devices. The champion in this category is the iPhone, with a 66% increase in usage compared to other devices.
For the vast majority of respondents, the use of Apple devices is related to better business results, especially in terms of productivity and safety. 87% of participants reported that their organizations benefited from providing Apple devices to employees, with 67% seeing an increase in employee productivity.
Especially among executives, 55% considered that devices increased productivity. Nearly 4x as many people reported that iPhones and iPads are better for remote or hybrid worker productivity (56%) compared to Android devices (15%).
In terms of security, 75% stated that the devices from Apple are safer than that of competitors. Only 7% of respondents stated that they considered Apple devices prone to being the target of cyber attacks, compared to 76% of people making the same statement regarding products with Windows or Android.
Regarding corporate device management, 93% of respondents said they benefit from additional technical capabilities to manage Apple devices.
Interestingly, for 82% of professionals interviewed, employees prefer devices with a touchscreen and, in this item, 67% of respondents said they use iPads. When asked about the reasons for adopting the iPad in relation to other competitors, topics were listed such as the need for mobility (55%), security (51%), hybrid and remote work (39%), positive perception of the Apple brand (38%) and employee demand (31%).
As a last highlight, the survey showed that, for 90% of respondents, there are countless advantages for a company to adopt devices from Apple, such as reliability, longer device life cycles, security, good management options, technical innovation, among others.
The data reinforces the company’s growth also at the corporate level and could mean greater expansion for this segment. Who knows, this greater demand for companies could spark Apple’s interest in investing in more software and app options for productivity and organizational management.
For those interested in seeing the complete research, it can be accessed (in English) in this PDF.
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