Millions of people will receive their iPhone 16 and iPhone 16 Pro tomorrow. Sales estimates point to 37 million iPhones sold in the first weekend. And although demand for the iPhone 16 Pro has dropped this year in favor of the iPhone 16, There are still many millions of iPhones sold. All of these sales data have clashed with the latest brand leadership report, where Apple is no longer the second largest seller smartphones and falls to third place. Who has been crowned king then?
Xiaomi overtakes Apple, which has to settle for “bronze”
A recent Counterpoint informs reveals that Xiaomi has managed to position itself in second place worldwide, just behind Samsung. This achievement is due to various factors: from its establishment in key markets to an excellent quality-price ratio. Models with 5G technology at incredibly competitive prices for less than 200 dollars, which has led it to significant growth in markets such as India, Latin America, Southeast Asia and AfricaIn fact, it is in Latin America where Xiaomi is already the second best-selling brand, only behind Samsung.
This Xiaomi leadership has its days (or hours) numbered
There is something in this particular study that has led to this “overtaking” of Xiaomi by Apple: it is carried out in the month of August. A month with traditionally very few iPhone sales, as most customers prefer to wait for the new generation. In fact, if you look at the graph from previous years, it is a cycle similar to that of other years.
In 2023 it was very close to happening and finally this 2024 it has happened. In a matter of days, millions of users will receive the new iPhone 16 at home and Apple will rise again, even reaching the first placeovertaking Xiaomi and Samsung. The strategy of Apple, Xiaomi and Samsung is very different, not only in price, but in sales.
The continuous launch of models throughout the year, with so many different ranges, allows Samsung and Xiaomi maintain more stable sales throughout the yearApple only releases a couple of models once a year, which results in a much steeper rise and fall.
Even so, Xiaomi can be proud. They have gotten closer to Apple than ever, and it is still a historic August for them. Cupertino can rest easy. Although Perhaps this fact will make you rethink something.not looking to the iPhone 16, but to the iPhone 17 that we will see in a year.
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