2024-12-04 16:39:00
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For several months now, there has been information that the Baidu is the most likely candidate to power the advanced capabilities of Apple Intelligence already China — which requires the use of models approved in the country. However, months after the first negotiations, everything indicates that Maçã is still facing some problems in moving forward with its plans.
This is because, According to a new report from The InformationBaidu’s AI models have failed to provide the kind of answers Apple wants to typical questions from iPhone users. One example is how the technology would respond to a restaurant recommendation request using the data it was trained with. The Cupertino giant wants Apple Intelligence to personalize the response taking into account what else the user is doing and where they are.
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As a consequence of this requirement from Apple, Baidu wants to improve the training of its AI using user data — something that Apple is not inclined to allow. This happens despite the use of the most advanced Chinese model, called Ernie 4.0. Additionally, while Apple is not (yet) paying OpenAI for its ChatGPT integration, it is paying Baidu.
Given that Apple Intelligence is designed to run on-device as much as possible, the two companies are working on a smaller version of Ernie that would run on iPhones and a larger version that would run in the cloud.
The fact is that all of these setbacks could further affect Apple Intelligence’s launch forecast in China — which will likely result in a negative impact on overall iPhone sales in the country as well.
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What are the challenges Apple is facing in its potential partnership with Baidu?
## Apple and Baidu AI Partnership Faces Hurdles
Today we’re diving into the latest developments surrounding Apple’s potential partnership with Chinese AI giant Baidu.
**Joining me today is Angela Chen, a technology analyst specializing in the intersection of AI and international tech markets.**
**Angela, thanks for joining us. Let’s start with the basics – what’s the story here?**
**Angela:** Thanks for having me. Essentially, rumors have been swirling for months that Apple is considering partnering with Baidu to bring enhanced AI capabilities to its devices in China. This is crucial because China requires the use of locally approved AI models, and Baidu is a leading player there.
**And what’s the latest news regarding this potential partnership?**
**Angela:** While initial talks were promising, recent reports indicate Apple is encountering some roadblocks. Apparently, Baidu’s AI models haven’t quite met Apple’s standards during testing, potentially due to differences in data sets and training methodologies [[2](https://www.theinformation.com/articles/apple-hits-snags-adapting-baidus-ai-models-for-china-users)]. This could delay or even derail the partnership.
**So, what does this mean for Apple’s AI ambitions in China?**
**Angela:** It adds a layer of complexity. Apple needs a strong AI solution for the Chinese market, but finding a partner that meets its stringent quality standards isn’t easy. The company may be forced to consider other options, or invest more heavily in developing its own AI capabilities in-house.
**It seems this partnership is far from a done deal. Thanks for providing these insights into this developing story, Angela. Any final thoughts?**
**Angela:** Keep an eye on this space. The outcome of this potential partnership will have significant implications for both Apple and Baidu, and could shape the future of AI adoption in the booming Chinese market.
